Listings and Technological Ethics | Michigan CE Marketplace #066920


3 Elective Credit Hours | Online Video Class | No Tests 
Technology has become an integral part of everyday life for most Michigan real estate agents. This course will look at how the ethical considerations for conduct have been affected, and how the conduct of real estate in this technology laden environment relates to listing generation and marketing.

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Instructor: Steve Carvelli

Listings: The first part of this course will outline types of listings; how to match type to a clients’ needs and expectations, and how to effectively price the commission and/or fee for the listing. This course will also look at marketing strategies that generate listings, how to measure their effectiveness relative to the overall market; and most importantly, how the conduct of our business in this technology laden environment relates to listing generation and marketing. 

Technology and Ethics: The second chapter will discuss the conduct of brokers, agents, and all practitioners of real estate. We will look at changes in conduct caused by technology, and how the ethical considerations for such conduct has been affected, or perhaps not affected. We will look at the ethical issues that persist in our practice over time, the new ones that are evolving, and the new emerging issues that will populate our future.

After completing this course in its entirety, participants will be able to:

  • To provide the real estate licensees the tools and resources to enhance their listing literacy and better apply and adapt the contractual types to client need and expectations.
  • To review and strengthen the ethical framework that a licensee should utilize when soliciting and taking listings.
  • To develop and even expand a licensee’s knowledge of the ethical considerations that arise with the growing use of technology in the real estate industry.

This Course Covers:

The Listing Imperative   

  • Importance of Listings
  • Factors, Best Practices and Types
  • Commission, Flat Fee, Ala Carte
  • For Sale By Owner
  • Due Diligence
  • Representing the Seller
  • Disclosure
  • Marketing the Listing
  • Pitfalls
  • Etiquette
  • Ethical Considerations

Technology and Ethics

  • Technology Introduction
  • Ethical Considerations
  • Pocket Listings
  • Examples & Types
  • Aggregator Brokerages
  • Qualification and Authenticating
  • Opinions and Facts
  • The Golden Rule
  • Round Table Discussion


If you have any questions, please call us at 1-800-727-7104 or send an email to