What would you do to sell a home? Most real estate photo galleries are staged and they rarely feature people but some real estate agents are taking a unique approach by dressing up in costumes to help bring more views to their listings.
In 2016, an agent in Texas dressed up as a Panda and it helped her get 12 showings in the first two days. Another agent went prehistoric and donned a T-Rex costume, and agents in Baltimore dressed up as Spiderman and a Unicorn to show off their listings.
Real estate agents trying unconventional marketing techniques is a smart way to get listings to stand out in the internet age. People like to go viral and are always looking for something new and refreshing online. In the past, real estate agents used different strategies during open house events like baking cookies to make a home smell good or playing music to cancel out traffic noises. Dressing in a costume is just another way to get buyers to pay attention and in the door.
Real Estate agents Christina Dudley and Michael Frank think the costumes are a great way to show some of Baltimore’s local flavor too. They plan on doing another stage photo shoot featuring another goofy character, but they understand it’s not for every house, agent, or seller.