COVID-19 has had a huge impact on the real estate market across the United States. With many states on lock down or encouraging social distancing, showing homes is increasingly difficult if not impossible. However, there is still a lot you can do to keep your business moving forward.
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- Use Your Social Media to Foster Relationships
People are spending more time on social media than ever. Use your social media to build relationships with potential customers and maintain your relationships with current customers.You want to keep your relationship active so you’re the real estate agent they think of when things go back to normal. Create posts that suit your market. Do your customers want COVID content or would they prefer a distraction? - Improve Your Listings
Just because many people cannot attend showings right now does not mean they aren’t interested in buying homes. Add as much information to your listings as possible. If you can, take additional photos and videos of your properties. Once your listing is filled out – post it to your social media! - Get Your Education Out of the Way
I know, nobody wants to think about taking classes right now, but you’re not going to want to take classes when business picks up. Most states require a lot of education to become a broker, now is the time to get that out of the way. Same goes for your continuing education–even if your deadline is a long way out, finish it now. You’ll thank yourself later when you can focus your time and effort on selling.
- Use Your Social Media to Foster Relationships