Social Media has become one of the top ways Real Estate salespeople and brokers advertise themselves. You can expand your network, engage business partners and attract new customers all with a few keystrokes on a computer or smart device. Social Media can be the least expensive and most effective of advertising out there today. Forecasts by eMarketer show digital advertising surpassing both print and tv for the first time in history. Now is the perfect time to dive into social media marketing and get ahead of the future of digital Real Estate.
Real Estate as we know it is facing many changes. Virtual companies are on the rise and the only way to capitalize on what’s coming is to jump out in front and embrace the change. You cannot be overrun by these virtual companies if you build a virtual presence yourself. Perhaps your business will never be as big as Zillow or Redfin, but it doesn’t need to be. Your biggest asset as a Real Estate agent is your network. Currently, the biggest Real Estate buying group are Millennials and these Millennials account for 70% of Instagram users. Your buying audience is literally at your virtual fingertips, and when the market becomes digital, your business will be secure.
As history has taught us, fighting change won’t help your business. The best course of action that you can take for yourself and your business is knowing how to navigate the virtual world and accepting that very soon it will become priceless. Social Media can be a complicated and confusing landscape, If you are unsure of how to begin, check out our course titled: Social Media Marketing and you will become a social media whiz in no time. Get started below!